4 Tips to Create and Request Amazing Customer Reviews

Customer reviews are a vital part of an effective digital marketing strategy today. That’s because today’s consumers simply don’t trust brands. Instead, they rely on the opinions of their peers to help guide their purchasing decisions. It’s becoming more and more important to pay attention to and get proactive about monitoring your online reputation if you want to compete with others digitally.

Reviews from your customers or clients can be extremely powerful and influential. Nearly 95% of shoppers read online reviews before making a purchase (Spiegel Research Center, 2017). Having a healthy inventory of favorable reviews is a great way to inspire trust and foster conversion on your website.

Collecting and creating outstanding customer reviews is a popular exercise we like to help our clients with. Here are some tips to streamline the process for you.

The best way to ensure that you’re regularly requesting and receiving customer reviews is to build it right into your core business processes. Make requesting a positive customer review a standard item for any new client engagement or a customer milestone.

We like to ask our clients for reviews at critical milestones, such as 30 days into an engagement, when a new website or offer launches, or on anniversaries.

If you have the budget, many technology platforms can handle the review process for you. A plethora of tools allow you to send review invitations via text or email to your customers. Trustpilot and Grade.us are two of our favs. In addition to requesting reviews from customers, some services also allow you to track all of your reviews across multiple platforms (Facebook, Google, G2 Crowd, etc.) in one convenient place.

With a healthy roster of clients and countless outlets to post reviews, staying organized is an important part of an effective client advocacy program.

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