Microsoft Transforms Word Documents Into PowerPoint Presentations Using AI

Office Insiders can try out the Transform command now, but all Word for the web users get the feature soon. Microsoft is introducing a new conversion tool for Office users that automatically…

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The question arises why email marketing is so important.

B2B buyers receive hundreds of sales emails daily. The buyers open only a small percentage of these sales emails, and even fewer of them are read. A minimal amount of emails is either opened or replied or forwarded to the concerned person. Or else it is also marked as spam by the buyers.

(Source- SmartInsights)

So, email marketing becomes an essential channel to connect with potential buyers for digital marketers. That’s why building a proper email strategy is the most crucial part of any email marketing activity.

You expect a response as soon as you hit the “Sent” button. Practically, this doesn’t happen. More often, you fail to get a response from potential customers. You have experienced that most of the readers delete the email without even reading or also tend to mark it as spam.

Have you tried to find the reasons behind this? Emails can be one of the reasons for the failure of your marketing campaigns. But the problem is that- most of the sales executives don’t know how to write sales emails correctly.

Emails are a medium to build a connection, establish a rapport, and present solutions to tackle the challenges faced by your client. If the email is not able to do the same, then it is a waste of time and effort for your team.

A few reasons, what might be wrong in the email:

The results of unmindful emails can be devastating. As a sales representative, you need to learn the ways to master emailing for better prospecting. It is necessary to find out ways to improve email reply rates by testing and trying out different email marketing techniques to gain your customer’s attention & confidence. In this article, you’ll discover how to write sales emails to achieve sales goals.

1. Personalize- Mass emails are now an old part of outbound marketing. Customize your email with customer’s name, company name, designation, citing a relevant happening, addressing a specific problem

Mass email vs. personalized email

Example for personalized email:

Hello David,

I tend to reach out, as I came across ACME Corp’s website and noticed that your digital marketing team is publishing fresh, new content now. Generating fresh leads through website is a challenging task, if not done in the right way.

I’ve been working with many software products companies to help them generate more leads from the web content using our marketing automation platform.

Let me know if we could connect at 3 or 3.30 pm on Wednesday or Thursday to speak more.

Regards,
James Lee

2. Research– It is the next critical step to follow while drafting an email to your potential buyer. As a foundation of the email, you need to dive deep with your research to understand the industry and the potential contacts. It helps you to understand the customer’s current landscape & issues. With thorough research, you can get a sense of the challenges that the potential customer is facing. Your email needs to bring a valuable solution to tackle the problem.

For example:

If your potential customer is looking to bring in the automation in sales teams to improve efficiency and effectivity.

Now automate your mundane Sales task. Drive your sales team performance and productivity with an AI-based automation tool.”

3. Email Structure– Before drafting an email, visualize your email structure. Prepare a rough draft of your email structure, which could be a basic structure of your email. Be clear with what you want to convey to your customers.

Sales email Structure Format:

Here are two types of email formats listed:

Cold email format:

Sales Letter of Introduction

Even a necessary connection request can have a stuffy subject line conveying your main idea without being dry and cold.

Sales email structure Example:

“Hi Lisa,

Thank you for emailing us!

I am James, working as Business Development Manager at Clodura, an AI-powered sales engagement platform for B2B Sales. We help companies to automate their daily mundane sales activity.

As you mentioned the concern that you’re sending your business proposals into a black hole, it struck a note with me. This issue is faced by your sales and marketing team.

Now at Clodura, I help B2B companies to solve the problem, by giving them insight into who engages with us for LeadGen.

I think I can help you prioritize the ideal customer list with more engagement. Can we talk about it on Wednesday at 3 pm EST?

Regards,

James Lee”

4. Unique subject line– A good or bad subject line can make or stop a prospect from opening a sales email. It can make or break a deal. It should be creative and exciting enough to prompt the prospect to open the email and read more. It is recommended to use a unique subject line to get your customers to open the email.

Words to Avoid

It is recommended to be direct, be humble, avoid bragging, and boasting. Avoid words and phrases like the ones below listed:

Proven sales email subject lines by sales executives

To increase the email reply ratios, here are proven sales cold email subject lines used daily

Here, are three examples of great opening lines to use in your sales emails:

This email is with reference to your concern raised in the message you have dropped on our contact us form.

As you have mentioned the concern that you’re sending your business proposals into a black hole, it struck a note with me. We, at Clodura, help B2B companies to solve the problem, by giving them insight into who engages with us for LeadGen.

I think I can help you prioritize the ideal customer list with more engagement. Can we talk about it at 3 pm EST on Wednesday?

5. Straight to the point- Get straight to the point. Note that your prospects have a short time, so it is recommended to keep your message short and to the point.

6. Embed Call-To-Action- While creating an email, insert CTA to get more response. Your action should be clearly defined in the email. It should prompt the ideal customer to take some action.

It would great if you ask confirmation of the meeting or call. Below are examples for reference:

“Would you be able to talk at 2 p.m. on Wednesday? Let me know what works best.”

“Can we meet at your office on Tuesday in the second half to discuss more on how our product can help you to move ahead.

Note- Your pitch shouldn’t be a monologue. It should include open-ended questions so that your potential buyer speaks up about his problems and ask more about how to get that resolved. It is suggested to start your pitch with a quick snippet about what you do to provoke your ideal buyers’ interest. If your customer is interested, he/she indicates accordingly.

7. Finally, concentrate on benefits: It is one of the fundamental principles of selling your product or service. Talk about how your product benefits the customer or enhance his productivity and optimize resources, time, and effort.

To market your product or service, email is a fast, flexible, and cost-effective method. Email is the channel to reach out to your new customers and helps in retaining your existing customers too. In addition to the above points, emails are now personalized messages targeted to connect with your ideal buyers. Following the above simple steps, will undoubtedly improve email response rates, while working on email marketing campaigns.

After having been working on your email strategy, still, your emails are not getting responded to. Then learn how do you ensure your sales emails not only get noticed and opened but also read and acted upon.

There are other reasons for the failure of email marketing campaigns. You need to identify your email marketing problems and know the tricks to fix them.

If your sales pitch is simple and to the point in email marketing campaigns, then the results generated are vast. Just keep in mind that your emails shouldn’t be very complicated.

How to update and maintain your email database?

Firstly, you should have the correct emails or contact details for your potential buyers. Before you begin with any marketing campaign, keep your database fresh and accurate. The impact of bad data can be multi-fold and choke up your email marketing engine with high unsubscribes, spam complaints, and bounces, leading to a lousy sender domain reputation.

How is it possible to keep the contact database fresh or up-to-date? Well, Clodura offers a unified platform where you can obtain the contact details of quality leads in just a single click. Don’t push your luck guessing email addresses and contact details.

A sales executive can launch customized email campaigns. You can manage email campaigns and have a look at the reports. Get the complete view of email opens, email clicks, forwards, replies, etc.

You can not only bypass the spam folder with intelligent & personalized email sequences but also track conferences happening around the world and connect with their attendees seamlessly. Moreover, the sales team can track events and get to know more about the attendees. And check out what they are tweeting about the event.

Microsoft Transforms Word Documents Into PowerPoint Presentations Using AI

The question arises why email marketing is so important.

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