Digital challenges for SMEs

Pietro Scott Jovane and the ELITE team discuss the impact of digital trends on fast-growing companies in traditional industries

A C-level executive with many years of experience in both high-tech and traditional businesses (spanning from the country head role at Microsoft Italy to CEO of RCS, the largest publishing house in Italy), Pietro Scott Jovane has a privileged observation deck on the evolution of the internet and its cross-industry disruptive force. ELITE, as a platform enabling companies to reach their full growth potential, encourages its member companies — typically SMEs — to go beyond an outdated approach that restrains the digital potential to select projects (e.g. e-commerce, social networking), embracing instead a company-wide “digital governance”.

For non-digital SMEs, the translation of these trends in a “digital roadmap” is not an easy task and it involves a profound change in the corporate DNA itself, starting from the top. The check list below is a good starting point for this transformation:

Eventually, winners will emerge among SMEs who are able to act on the strategic, organizational and cultural levels with a consistent, digital-oriented pattern based on some common values like simplicity, attention to content and purpose, client-supplier trust and cross-industry openess. Values that need to be constantly pinned in the CEO agenda, avoiding the temptation to delegate the company’s digital development to a single officer.

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